Jul 22, 2018  
2018-2019 University Catalogue 
    
2018-2019 University Catalogue

ADVT 201  Visual and Verbal Persuasion

College of Art, Media & Design

3 credits 45.0 hours
200 level undergraduate course

This course introduces students to the development of the skills used in the presentation of visual and verbal messages in advertising. The role of the art director - from concept to integrated design, to personal interaction with clients, copywriters, photographers, illustrators and so on - will be examined in the context of an exploration and explanation of visual and verbal rhetoric.

Prerequisites IMAG*101 and OBJT*101

This course is not repeatable for credit.