Sep 20, 2018  
2018-2019 University Catalogue 
    
2018-2019 University Catalogue

ADVT 321  Advertising Strategy Development

College of Art, Media & Design

3 credits 45.0 hours
300 level undergraduate course

The business side of creative advertising, this course examines the functions of the various departments within an advertising agency, focusing on strategic development, and introduces the three key steps in that development-market segmentation, brand positioning, and research. Students learn a variety of qualitative and quantitative research methods and analytical methods and apply what they have learned by developing and presenting an advertising strategy for an actual product.

Prerequisites FYWT*101 or FYWT*112

This course is not repeatable for credit.