MSEM 705 Museum Visitor Experience Seminar

3 credits 45.0 hours
700 level graduate course

This seminar explores the value, challenges and approaches in providing consistent, high-quality visitor-centered experiences at all visitor touch points within a museum. The course emphasizes the planning and operational aspects of managing a museum and what resources are needed to provide excellent visitor-centric experiences that deliver on the museum’s brand promise. Themes addressed in class and by visits with local museum experts will include delivering exemplary: visitor services, communications, program, retail, membership, gallery, and related experiences in ways that advance and support the institution’s brand and encourage participation from broad and diverse audiences.

This course is not repeatable for credit.