DESN 206 Design for Persuasive Visual Communication

3 credits 90.0 hours
200 level undergraduate course

With an emphasis on using persuasive communication, audience research and visual and verbal ideas as project catalysts, the principles of graphic design will be explored in print and screen-based work. This course integrates conceptual problem solving and digital design as students further develop their Adobe Suite skills and apply them to more complex projects. Critical strategies and professional examples will be covered in weekly lectures scanning the history of contemporary persuasive communication to help students working in creative teams develop a wide-ranging conceptual approach to the design process. Field trips to local design studios and agencies will provide the opportunity to observe and learn from design communicators in professional settings.

Prerequisites DESN*123

Priority enrollment to School of Design majors.
This course is not repeatable for credit.