Mar 21, 2019  
2008-2009 University Catalogue 
    
2008-2009 University Catalogue [Archived Catalogue]

CMMC 124 - Introduction to Advertising


This course introduces students to a history of advertising in order to provide a context for current trends and themes; they will learn about the unique characteristics, strengths and weaknesses of the different tactics and vehicles that make up the current marketing mix.  They will learn the different jobs within advertising agencies, what they do, what their responsibilites are, and how they work with others.

Prerequisites & Notes
Priority to majors, not repeatable for credit.

Credits: 3 cr, 3 hrs