Mar 28, 2024  
2011-2012 University Catalog 
    
2011-2012 University Catalog [Archived Catalogue]

CMMC 124 - Introduction to Advertising

3 credits
This course introduces students to a history of advertising in order to provide a context for current trends and themes; they will learn about the unique characteristics, strengths and weaknesses of the different tactics and vehicles that make up the current marketing mix. They will learn the different jobs within advertising agencies, what they do, what their responsibilities are, and how they work with others.

Priority enrollment to Communication majors.