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2011-2012 University Catalogue
The University of the Arts
  Feb 23, 2018
2011-2012 University Catalogue [ARCHIVED CATALOG]

CMMC 201 - Media Forms and Concepts I

3 credits
First of a two-semester exploration of media forms through the perspective of genre, structure, and representation, combining analysis and media production. Students are exposed to mainstream and alternative media and focus on issues of form (i.e., time, space, point of view, etc.) and social context (i.e., cross-cultural representation, stereotyping, the portrayal of gender and sexuality, the representation of violence, etc.) in order to observe how media forms create cultural meanings. Students develop an analytical framework and practical language for talking about media and an understanding of how production practices and audience expectations combine to affect the structure of media forms. Students approach these topics in media representation through creative work in documentary, journalism, and advertising using digital video, audio, still images, and the Web.

Prerequisites CMMC*102

Priority enrollment to Communication majors.