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    The University of the Arts
  Jan 21, 2018
2011-2012 University Catalogue [ARCHIVED CATALOG]

CMMC 221 - Advertising: Creative Concepts I

3 credits
Whether an advertisement appears in print, on television or radio, or on the Internet, it is built around an idea. Students learn to recognize and create strong advertising ideas that are relevant to the product and the audience, with an emphasis on print advertising. Students learn how to allow their creativity to be guided by strategy. Students are exposed to outstanding creative work and readings in their texts and from studying professional work. They then apply these principles as they create advertising of their own.

Prerequisites LACR*102 or LACR*103

Priority enrollment to Communication majors and Strategic Advertising minors.