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2011-2012 University Catalogue
The University of the Arts
   
 
  Feb 24, 2018
 
 
    
2011-2012 University Catalogue [ARCHIVED CATALOG]

CMMC 353 - Media Industries

3 credits
This course investigates the range of organizations and economic forces involved in media production. Includes diverse production models, from mainstream and corporate, to public sector, to alternative, and comparisons with media industries in other cultural settings. The course focuses on business and policy issues and considers examples of media practice from broadcast and cable news, advertising, Hollywood and independent cinema, public media, and new media industries. The course includes a final research project.

Priority enrollment to Communication majors. Priority enrollment to Multimedia majors. Priority enrollment to Writing for Film/TV majors.