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    The University of the Arts
   
 
  Jan 20, 2018
 
 
    
2011-2012 University Catalogue [ARCHIVED CATALOG]

MSEM 646 - Publications, Public Relations, and Marketing

3 credits
“Organizational principles and practices as they relate to the processes of public relations and museum communication (primarily print media). Topics include public relations, interpretive and informational publications, advertising, identity, audience development, and marketing. Addresses the use and creation of publications, marketing plans, institution and exhibition-based public relations, the creation of effective identity programs, and audience development through membership and outreach programs. In a workshop setting, students learn to create effective publications and print media, and discuss Web-based communication. Students work under the guidance of a university professor and visiting experts in the museum field.”

Prerequisites MSEM*614

Restricted to students enrolled in graduate programs.