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  Jul 22, 2017
 
 
    
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2012-2013 University Catalogue [ARCHIVED CATALOG]

Music Business, Entrepreneurship, and Technology; Bachelor of Science


Programs   >  Programs in the College of Performing Arts 
Contacts     Description     Learning Objectives     Program Requirements



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Contacts

Marc Diccianimdicciani@uarts.edu \ 215.717.6340
Program Director

Description

In today’s global music industry, the task of recording, producing, mixing, financing, marketing and promoting music is becoming more entrepreneurial than corporate.  With this in mind, our new program will give graduates the most up-to-date and comprehensive skills they will need to be successful in today’s music industry.

The curriculum takes great advantage of cross-discipline and collaborative opportunities in the all-arts environment of the University of the Arts.  Courses cover the core areas of Business/Entrepreneurship (business, fundamentals, music business and innovation, and entrepreneurship), Technology and Application (recording, live sound and web design), a rich and diverse pool of electives throughout the University, Music (music skills and critical listening), and the Liberal Arts.  Additional study in international business, project courses, and internships maximize career portfolio strategies.

This program is open to students from all backgrounds and experiences, and is now accepting application from creative, highly motivated, resourceful and academically successful individuals with a keen interest in the entrepreneurial music, entertainment, and media business.

Learning Objectives

Students graduating with a Bachelor of Science in Business, Entrepreneurship, and Technology in Music will:

  • Possess essential business knowledge in the foundational areas of marketing, communications, and business, contract, and entertainment law;
  • Possess essential music business knowledge in intellectual property, music licensing, media markets, and event production and management;
  • Possess technological skills in audio production, recording, live sound reinforcement, digital distribution, and web/interface design;
  • Possess foundational music knowledge and competencies, the understanding of music form and structure, and critical listening and assessment skills;
  • Possess advanced writing and presentation skills;
  • Have engaged in entrepreneurial activities relative to the production, marketing, and distribution of music and other performance and art media;
  • Understand e-commerce and be able to identify and use emerging technologies;
  • Collaborate and partner with other University students and departments, as well as professional organizations;
  • Be information literate, aware, resourceful, and problem-solving critical thinkers;
  • Use all of the above as the basis for creative and innovative output.

Program Requirements (127 credits)

Liberal Arts Distribution (33 credits)


Humanities Seminar (3 credits)


  • Select 1 course from subject HUMS

Period Interpretation (6 credits)


  • Select 1 course from subject LAPI, level 800
  • Select 1 course from subject LAPI, level 900

Scientific Inquiry Foundation Track (3 credits)


  • Select 1 course from subject LACR, level 200 excluding LACR 210 

Liberal Arts Electives (15 credits)


  • Select courses from subjects: HUMS, LAAH, LALL, LAPR, LASM, or LASS
  • Select courses from  : Art History or LA Elective.

Electives (21 credits)


  • Complete 21 credits of free electives. This requirement is satisfied by any undergraduate course that isn’t required by the program.