Aug 20, 2019  
2019-2020 University Catalogue 
    
2019-2020 University Catalogue

Music Business, Entrepreneurship + Technology, BS


Return to {$returnto_text} Return to: Programs & Schools

Michael Johnson, Program Director
mjohnson@uarts.edu
(215) 717-6335

C O N T E N T S

Description

In today’s global music industry, the task of recording, producing, mixing, financing, marketing and promoting music is becoming more entrepreneurial than corporate.  With this in mind, our new program will give graduates the most up-to-date and comprehensive skills they will need to be successful in today’s music industry.

The curriculum takes great advantage of cross-discipline and collaborative opportunities in the all-arts environment of the University of the Arts.  Courses cover the core areas of Business/Entrepreneurship (business, fundamentals, music business and innovation, and entrepreneurship), Technology and Application (recording, live sound and web design), a rich and diverse pool of electives throughout the University, Music (music skills and critical listening), and Critical Studies. Additional study in international business, project courses, and internships maximize career portfolio strategies.

This program is open to students from all backgrounds and experiences, and is now accepting application from creative, highly motivated, resourceful and academically successful individuals with a keen interest in the entrepreneurial music, entertainment, and media business.

Program Objectives

Students graduating with a Bachelor of Science in Business, Entrepreneurship + Technology in Music will:

  • Possess essential business knowledge in the foundational areas of marketing, communications, and business, contract, and entertainment law;
  • Possess essential music business knowledge in intellectual property, music licensing, media markets, and event production and management;
  • Possess technological skills in audio production, recording, live sound reinforcement, digital distribution, and web/interface design;
  • Possess foundational music knowledge and competencies, the understanding of music form and structure, and critical listening and assessment skills;
  • Possess advanced writing and presentation skills;
  • Understand e-commerce and be able to identify and use emerging technologies;
  • Be information literate, aware, resourceful, and problem-solving critical thinkers;
  • Use all of the above as the basis for creative and innovative output.

Program Requirements (120 credits)

Major Requirements (58.5 credits)


Critical Studies (33 credits)


Composition (6-9 credits)


Students are placed into one of the following composition sequences after the completion of a writing placement exam. Students who do not complete the exam may be placed based on standardized tests scores (if available) or high school GPA.

Critical Approaches to the Arts and Culture (9 credits)


  • Select 3 courses from subject CRIT

Thinking Through Science (3 credits)


  • Select 1 course from subject ANTH, PSYC, SOCI or SCIE

Critical Studies Electives (12-15 credits)


Students who complete the developmental composition sequence complete 9.0 credits of CS electives; all other students complete 12.0 credits.

  • Select courses from subjects:
    • AHST (Art History), HIST (History)
    • FRCH (French), ITAL (Italian), LITT (Literature)
    • PHIL (Philosophy), RELI (Religion)
    • SCIE (Science)
    • ANTH (Anthropology), PHIL (Philosophy), PSYC (Psychology), SOCI (Sociology)  
  • Select courses from  : Art History or Critical Studies Elective.

General Electives (19.5 Credits)


  • Complete 19.5 credits. This requirement is satisfied by any undergraduate course that isn’t required by the program.

Return to {$returnto_text} Return to: Programs & Schools