Sep 25, 2020  
2011-2012 University Catalogue 
2011-2012 University Catalogue [Archived Catalogue]

Graphic Design - Bachelor of Fine Arts

Chris Myers

Program Total Credits: 123

The Graphic Design program delivers a professional degree that develops the student’s mastery and expertise in the current marketplace for the practice of graphic design or a related communications-oriented field. Graduates will have experienced both hierarchical and non-hierarchical forms of collaboration as professional preparation, as well as the development of a unique intellectual and visual voice. Graduates will also possess the flexibility to adapt to a changing, unpredictable world and its communication needs where the methods of communication can be expected to evolve and expand.

Program Goals:

  • Teach students through paradigms rather than through projects. Train students as generalists within the field of visual communication to provide them with flexibility both within the culture of professional practice and in the evolving communications milieu of a shrinking, yet increasingly differentiated world.
  • Teach students from context throughout the curriculum, providing an introduction to human centered, cultural, and systemic contexts.
  • Evolve student-centered teaching strategies and apply them to students’ design processes.
  • Develop in students a strong work ethic driven by both logical and inventive working processes.
  • Develop student’s self-critical abilities.
  • Expose students to audiences that reflect diverse sensibilities or backgrounds. Evolve an ethical framework based upon an obligation to others, especially to those unlike themselves.
  • Provide experiences for students that model or expose various forms of collaborative, both hierarchical and non-hierarchical.
  • Develop in students a high level of expertise within industry-standard technological environments. Develop the propensity to prototype for high-level, complex technologically-based practices.
  • Introduce strategic thinking and the ability to explain these strategies as a fundamental aspect of their design process.
  • Develop the unique and individual voice of the student, both the intellectual and visual invention.


Freshmen Year Foundation Credits: 33

All Freshman students (and transfer students who lack sufficient background in the visual arts and design) enter the 18-credit Foundation core program that includes courses in drawing, two-dimensional design, three-dimensional design, and time-motion studies. The Foundation program introduces the basic language and processes of the visual arts and prepares the students for entry into a major department. Through Freshman elective course offerings, students are introduced to major course options and opportunities offered by the College of Art, Media, and Design.

Sophomore Year Credits: 30

Junior Year Credits: 30

Senior Year Credits: 30

Fall Credits: 15

Spring Credits: 15


Electives must include 9 studio credits taken outside the Graphic Design offerings.