CMMC 221 - Advertising: Creative Concepts I

Whether an advertisement appears in print, on television or radio, or on the Internet, it is built around an idea. Students learn to recognize and create strong advertising ideas that are relevant to the product and the audience, with an emphasis on print advertising. Students learn how to allow their creativity to be guided by strategy. Students are exposed to outstanding creative work and readings in their texts and from studying professional work. They will then apply these principles as they create advertising of their own. Formerly CM 271

Prerequisites & Notes
Priority enrollment to Communication majors and Strategic Advertising minors.

Credits: 3 cr, 6 hrs