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Nov 26, 2024
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2016-2017 University Catalog [Archived Catalogue]
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BUSN 210 Digital MarketingCollege of Performing Arts School of Music
3 credits 45.0 hours 200 level undergraduate course
With an increasing emphasis on integrated digital strategies, the opportunities for marketing professionals and organizations with end-to-end Internet expertise have never been greater. Students will learn digital marketing skills through coursework focused on website usability, social media marketing, email marketing, search engine optimization (SEO) and more.
Priority enrollment for MBET majors and MBET minors. This course is not repeatable for credit.
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