MSEM 646 Publications, Public Relations, and Marketing

College of Art, Media & Design

3 credits 45.0 hours
600 level graduate course

Organizational principles and practices as they relate to the processes of public relations and museum communication (primarily print media). Topics include public relations, interpretive and informational publications, advertising, identity, audience development, and marketing. Addresses the use and creation of publications, marketing plans, institution and exhibition-based public relations, the creation of effective identity programs, and audience development through membership and outreach programs. In a workshop setting, students learn to create effective publications and print media, and discuss Web-based communication. Students work under the guidance of a university professor and visiting experts in the museum field.

Prerequisites MSEM*614

This course is not repeatable for credit.