Jun 19, 2024  
2017-2018 University Catalog 
2017-2018 University Catalog [Archived Catalogue]

ADVT 201 Visual and Verbal Persuasion

College of Art, Media & Design

3 credits 45.0 hours
200 level undergraduate course

This course introduces students to the development of the skills used in the presentation of visual and verbal messages in advertising. The role of the art director - from concept to integrated design, to personal interaction with clients, copywriters, photographers, illustrators and so on - will be examined in the context of an exploration and explanation of visual and verbal rhetoric.

Prerequisites IMAG*101 and OBJT*101

This course is not repeatable for credit.