Jun 19, 2024  
2017-2018 University Catalog 
    
2017-2018 University Catalog [Archived Catalogue]

ADVT 303 Integrated Advertising

College of Art, Media & Design

3 credits 67.5 hours
300 level undergraduate course

This course explores the development of a campaign for a client that is consistent across the wide range of forms of media/contexts. Students will explore the emergence of new technologies and their impact on consumer behavior. This advanced course requires students to synthesize knowledge previously acquired, develop concepts and strategies for a complete advertising campaign, including writing, layout and design, and present to a ‘real’ client. Students may elect to work with their peers in Acting, Animation, Film, Illustration, Music, Photography, etc.

Prerequisites ADVT*301 and ADVT*302

This course is not repeatable for credit.