Mar 28, 2024  
2021-2022 University Catalog 
    
2021-2022 University Catalog [Archived Catalogue]

MBET 250 Live Entertainment Marketing



1.5 credits 22.5 hours
200 level undergraduate course

This course provides a comprehensive exploration of the function and best practices of marketing in live entertainment in the 21st century. Students will create event marketing plans using contemporary industry standard tools, terminology and methods. Local demographics and networks will be the main marketing focus, with an emphasis on understanding how to apply these areas in other major markets outside of Philadelphia.

Prerequisites MUSC*281

Priority enrollment for MBET majors and MBET minors.
This course is not repeatable for credit.