MSEM 646 Branding and Marketing Principles

3 credits 45.0 hours
600 level graduate course

In this workshop-style course, students learn to apply the principles of branding and marketing within the museum context. Topics include public relations, communications and publications, advertising, brand identity, audience development, and marketing. Working together with the course instructors and experts in the field, students create marketing campaigns, communications plans, and promotional materials to support membership development and outreach.

Prerequisites MSEM*613 or MSEM*614

This course is not repeatable for credit.
This course may not be audited.