GDES 406 Design Strategies: Brand Identity

3 credits 90.0 hours
400 level undergraduate course

This course focuses on the creation of a brand identity system. Students are introduced to the fundamental steps in conceiving, designing, and implementing an effective brand identity. Through a systematic process of inquiry and analysis, research, competitive evaluation, strategy and design, students gain an understanding of how brand identities are constructed, disseminated, and reinforced in the marketplace.

Prerequisites GDES*305 and GDES*307

Prereq. Override Available
This course is not repeatable for credit.