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Sep 07, 2024
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2023-2024 University Catalog
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GDES 406 Design Strategies: Brand Identity
3 credits 90.0 hours 400 level undergraduate course
This course focuses on the creation of a brand identity system. Students are introduced to the fundamental steps in conceiving, designing, and implementing an effective brand identity. Through a systematic process of inquiry and analysis, research, competitive evaluation, strategy and design, students gain an understanding of how brand identities are constructed, disseminated, and reinforced in the marketplace.
Prerequisites GDES*305 and GDES*307
Prereq. Override Available This course is not repeatable for credit.
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