CMMC 141 - Storytelling: Theory and Practice

This course introduces students to storytelling as a way of structuring communication. Course material ranges from annual reports to ad campaigns to greeting cards to rap music to political campaigns, offering students an introduction to the many ways narrative can be exploited for a powerful effect. Students learn to apply theory and to explore the relationship of different types of media to different narrative forms.

Credits: 3 cr, 3 hrs