CMMC 207 - Digital Distribution

3 credits

Digital Distribution is a critical course focusing on the impact that digital media and distribution have had on our society and culture over the last ten years in particular. Digital technology has revolutionized the way we produce and consume media. The shift has been epitomized in the rise of self-published content created by individuals rather than traditional broadcasters and distributed to a mass audience. We are entering an era of common, niche-driven mass media, produced by anyone with a computer and an Internet connection. Students in this course will focus on the impact that digital distribution has had on traditional media and the way our culture is changing with this new perspective. We will also look at the way in which companies are adapting to this change in the media landscape. Which companies are approaching the challenges with fresh ideas, and which ones are struggling to adapt? We will look at case studies to help navigate the evolution of companies’ relationship with this disruptive technology.