Strategic Advertising Minor

The minor in Advertising Strategy provides instruction in strategic thinking and creative execution required to design advertisements and ad campaigns in multiple formats (print, audio, video, and interactive). This minor offers tools and concepts to students interested in marketing and promoting any product, service, or artistic activity. It broadens the career options of students in any of the media and communication disciplines, and prepares them to work in both the profit and not-for-profit sectors of the media and communication industries. Communication majors may not declare a strategic advertising minor.