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    The University of the Arts
   
 
  Feb 24, 2018
 
 
    
2011-2012 University Catalogue [ARCHIVED CATALOG]

IDES 501 - Business Planning and Practices

3 credits
Based on the principles of human-center design, this course introduces students in the arts and media to the principles of business - idea development, marketing, finances, and presentation skills - and develops competencies in strategic thinking problem solving, goal setting, time management, presentation skills, business writing, and financial literacy. Over the course of the semester students research, develop and prototype their ideas forming them into viable ventures. The course also introduces students to the various organizational structures used in business - small and large, start-up and established. The course culminates with public presentations and judging with the best proposals being eligible for a venture grant or participation in a summer incubator program.