BUSN 340 The Innovation Lab

3 credits 90.0 hours
300 level undergraduate course

A highly interactive course, the Innovation Lab introduces the principles of innovation and entrepreneurship through class discussion, street exercises, and a semester-long undertaking, reinforced by conversations with entrepreneurs and mentors. As an introduction to “innovation,” the course demonstrates how to develop value based upon the needs and problems of an audience. As an introduction to “entrepreneurship,” the course promotes an understanding of the economics and business practices of a start-up. In addition to producing actionable plans, the course also will develop the skills graduates need to “invent” their careers after leaving the University.

Priority enrollment for students with an Arts Management + Engagement minor.
This course is not repeatable for credit.